top of page
  • Writer's pictureJulie Quiroz

Food Culture

Updated: Apr 29, 2022

Excerpt adapted from Rethinking Food Culture Might Save Us, by Jovida Ross, Shizue Roche Adachi, & Julie Quiroz

“Food changes into blood, blood into cells, cells change into energy

which changes up into life…food is life.”

– Culinary griot Vertamae Smart-Grosvenor

Over the past decade, growing numbers of organizations across issues and sectors have recognized that systems are rooted in culture, and that systems change requires a cultural shift.

To quote Jeff Chang in “A Conversation About Cultural Strategy,” “…culture has two definitions: (1) The prevailing beliefs, values and customs of a group; a group’s way of life. (2) A set of practices (including all forms of storytelling and art-making) that contain, transmit, or express ideas, values, habits and behaviors between individuals and groups.”

When we understand culture as beliefs, values, customs, and practices, we see how our beliefs and practices around food are culture, and how our intentionality around food culture is crucial to creating a sustainable, just, and joyful world.

Understanding food work as cultural work calls many people and communities into the movement to collectively reclaim and transform our relationship to food, at all scales. A food systems analysis invited consumers to ask: Where does your food come from? Food cultural work calls us all into the question: What culture do we feed?

Right now, we are living through escalating crises, both within living ecologies and socially constructed systems. A dominant worldview shaped by settler colonialism and white supremacy has proliferated practices of extraction and exploitation that benefit few at the expense of many. Our commercial food system is an expression of this. Industrialized supply chains abuse people and the planet, feeding exploitation and injustice.

But systems and practices do not exist in a vacuum; they are an expression of the culture that underpins them. As many Black, Indigenous, and diasporic people of color food leaders have long asserted, dominant food narratives—from bootstrapping to “you are what you eat” diet shaming—often explicitly affirm logics of individualism, ignoring structural inequities and oppression and perpetuating support for massive globalized, profit-driven food industries that kill people and destroy ecologies. To transform our food system, address our legacies of harm, and interrupt our reckless relationship to ecosystems, we need to look beyond food supply chains to the culture underpinning how we produce and share food. We need to advance narratives that celebrate interdependency and care. Stated otherwise, we need to transform our food culture.

Food culture consists of the relationships and experiences we engage through food—the way food shapes our experiences of the world and of ourselves and each other. A respectful, reciprocal food culture can help us imagine, build, and sustain possibilities for a more equitable future, in which our world’s natural abundance is shared. Food cultural organizers, predominantly Black, Indigenous, and diasporic people of color, are already inviting us to engage with food as life force, as culture. They remind us that food culture is a powerful organizing force that feeds the body, lives in embodied relationships, and animates the world.

Food is a world-builder and place-maker, and the way many of us find a sense of home and belonging. When we transform food culture, we transform culture as a whole—from how we relate to one another, to our stories of who we are, and our visions for who we can become. In the process, we empower ourselves to transform the systems that govern our world.

Click here to read the full Nonprofit Quarterly article.


New from New Moon!

Click here to watch Let's Bring Birth Equity to Every State! New Moon Productions was proud to collaborate with Birth Detroit and Elephant Circle to tell the powerful story of birth workers and communities organizing to pass Colorado's historic 2021 Birth Equity Laws.

Check out the powerful new report Improving Our Maternity Care Now Through Community Birth Settings co-released by Birth Center Equity, National Partnership for Women and Families, and other leading birth ecosystem organizations. New Moon was honored to work with Birth Center Equity to provide narrative and writing support to ensure a strong racial justice lens and content in this report.

Click here to watch Leading Our Own Future: Video Learning Series featuring powerful stories and key learnings from Full Spectrum Labs' 2021 Community Steward Learning & Action series, co-facilitated by Rosa Gonzalez (Facilitating Power) and Julie Quiroz (New Moon Collaborations. Stories from Desaraye Bagalayos, Allensworth Progressive Association (Allensworth, CA); Dominic Hosack, Earthbound Building Cooperative & Black Dirt Farm Collective; Doria Robinson, Urban Tilth (Richmond, CA); Luis Sarmiento, THRIVE (Santa Ana, CA); Anasa Troutman, The Big We & Historic Clayborn Temple (Memphis, TN); Yuki Kidokoro, Climate Justice Alliance.

153 views0 comments

Recent Posts

See All


bottom of page